THE PROMISE OF OUR PRODUCTS
From seed to bottle, our products follow the most natural process. We create products that are free of preservatives and harsh chemicals - we honour the integrity of the plant. All our ingredients come from natural resources and small businesses without compromise on sustainable farming practices. Odièle promises to support smaller businesses as well as a product assortment that encompasses sustainability for the Earth we live in.
We do not follow industry pricing strategies. These traditional pricing models create unwholesome profit margins for larger companies, while maintaining them with power to undermine and manipulate their suppliers, and cheapens their ingredient list - a hindrance for small businesses and your skin. Our products are made of the highest quality ingredients, and the process to which they undergo does not remove them from nature to create a chemical. We cherish the natural and the organic - our products are pure. We value and continue to follow practices that uphold and support our Earth, small business owners and transparency between my customers and myself.
THE PROMISE TO OUR CUSTOMERS
Every single Odièle product is handcrafted in microbatches. I refuse to manufacture my products in ways that would be harmful to the Earth, your well-being and your skin. The larger manufacturing processes get, the larger the probability the quality of ingredients are being overlooked.
I take responsibility in feeding your skin with the nutrition it deserves. My promise to you is that every Odièle product is made with the potency of untainted natural ingredients. Just as I will never compromise where I source my ingredients, I will never sell products I do not believe in.
ODIELE HISTORY
Odièle was my solution to the problem I had been seeing in the beauty industry. As a makeup artist, I would receive clients that were overpaying for “natural” products that left their skin dull, dehydrated and irritated. The detachment between the final product, and its ingredients were extremely farfetched. An ingredient, to me, is no longer deemed natural after it undergoes countless processes with a myriad of chemicals; it was with that same principle that several natural-proclaimed brands relied on to market their “natural” products. I simply could not find a product that had ingredients that would benefit my clients both in the short-term and the long-run. Natural-marketed products were not actually natural, and I had seen first-hand their detrimental effects on the skin. After tirelessly researching the chemicals in these products, while compulsively scouting for products that I believed delivered results without compromising on its ingredients did I decide to create my own products
After years of research, I started to source my own ingredients to create products that would benefit my clients. I had no intention to start Odièle and this brand, with that said, I saw the results my natural products delivered. I had clients coming back to me begging for bottles of my product claiming that their skin has changed.
I named Odièle in honor of my grandmother. As 8 years old I was creating my own concoction of flowers and plants from her backyard to create “magical” potions, and it was her that overlooked my crazy experiments. She was the one who encouraged me to focus on ingredients, their sources, and the unfortunate excess use of chemicals we used in our daily products.
MEET MARIE-JOSEE
I have worked passionately with complexions and dedicated my life making people look and feel beautiful for over 20 years. As a makeup artist in the fashion industry, I've seen all kinds of skin conditions: dry, oily, combination, dermatitis, acne, red patches, flaky, inflamed, itchy, rosacea, abused, tired, exhausted… you name it. I also learned that the solution for beautiful skin is simpler than you would think. The biggest problem I find is that we tend to scrub, exfoliate, and overdo it with abrasive chemical treatments, when really we should go easy on our skin, and be gentle with it.
Through personal experience, I came to the conclusion that less is more when it comes to radiant skin. Working in the industry, I was also guilty of overusing harsh treatments on my skin, for a long time. It’s difficult not to, when so many traditional beauty brands and pharmaceutical lines are telling us to do more to be beautiful, when really we should be doing less. Eventually, my skin was exhausted and couldn't take it any longer. I had tried everything, and I didn’t look or feel like myself.
I looked to the past, and remembered my grandmother. She would wash her face with a warm washcloth and then use a few drops of oil to moisturize. That was her skin routine, and she had the most flawless, ageless skin. Inspired by her simple approach, I decided it was time for a change.
So began my quest to find a simple, nourishing facial cream, without harsh chemicals and abrasive perfumes. I looked everywhere, and came up empty handed. Everything, even “natural” products, contained hidden fragrances, chemical fillers, and synthetic ingredients that I could not understand or pronounce. At that moment, I decided to create Odièle. My skin and I were not getting any younger, and I needed a nourishing, deeply hydrating moisturizer right away. So did the models sitting in my makeup chair – their skin endures constant abuse, day-in and day-out. They needed help, too.
I researched precious organic oils from around the world, each unique with different healing qualities, and experimented with blends to formulate a serum that would penetrate, hydrate, and nourish the skin. I tested my product on myself, and on the many women I work with everyday. After four years of careful formulation, Odièle was born. I saw beautiful results across the board – sebum production stabilized, inflammation and dryness disappeared, fine lines and wrinkles reduced. And, our skin showed more elasticity and youth as the serum started to promote collagen production. I formulated the best moisturizer I could ever dream of for myself, and for all the beautiful women and men sitting in my chair. Now I am proud to share the gift of organic active botanicals with you!
